One of the most challenging aspects of the Event-Driven Economy for most organizations is that products are FREE. Not cheaper. FREE.

Do you remember the day you told your parents that you would never write a letter in your life and they looked at you in a condescending way, and added saying "oh my… poor you… and how are you going to communicate…. With pigeons?” When that happened to me, I remember I had to chances. I would either explain to them what a computer was, followed by the internet, or I could just let it go and try to explained them later (I decided to explain that to them later) .

 

So every time I say that in the EVENT-DRIVEN economy products will be for FREE, I picture my parents' reactions so I don't take the critics too seriously.

Is there already any EVENT-DRIVEN organization?

Yes. I believe you know them. Google.

Have you noticed that you can run a global organization with Google applications? You have e-mails, office products, websites, blogs, all for FREE.

So how does Google make their money? They sell ONE event - a click a paid link. That single event is responsible for the economic, scientific and cultural revolution, comparable to what the Medici did towards the European Renascence.

I'm sure this is not news for you, but Google soon realized that to sustainably continue their growth, i.e., increase price and customers, they needed to know how society works. If they know how makes you click, and they know what you're looking for, then they can guaranty their customers, that spending money with Google is the best investment they will ever make.

How does Google get to know society?

Google embarked on a fascinating journey that would make Jules Verne salivate. Google developed (and continues to develop) countless applications, whose only objective is to know how society works. Every little action you do with their applications, generates an event, that they collect and feed to their mathematician team (half of the US mathematicians work for the NSA, the other works for Google ), which turns it into tangible results that are then fed into their paid ads engine.

Is this bad?

Why do you think that Google sponsors so many conferences at their campus? Check it out on Google Video. They have invited literally ever expert to talk at their campus. ALL! Don't believe me? Go to Google video and then type on the search box "Google conference your topic ". If you add that to the fact that they continue to recruit the brightest in the world, it is obviously that they worry. The answer is that it is too early to answer that question. Other sectors of society, of which I know too little, such as law and philosophy, will determine it.

What should you walk away from this blog?

When I say that in the event-driven economy products are for free, remember Google.